A 19th-century house has been transformed into a 21st- century powerhouse for ideas for Quinnipiac University’s Brand Strategy Group. The old house was a hard sell to the university’s client, a veteran of the advertising world who imagined a NYC loft environment. The design team made him a believer with an ambitious approach to opening the spaces of the house. The result is a collaborative, contemporary environment and a playful, unconventional response that evokes the excitement of a start-up business. A skylight-capped vertical atrium unites upper and lower work spaces and floods the building with natural light. Looking out onto this atrium are two enclosed meeting spaces, clad in cork, offering a clever application of material that is both acoustical and tackable for presenting big ideas. The meeting spaces, facing one another across the atrium, promote the sharing of ideas between first floor marketing staff and creative staff on the second.