Illustrated Map of São João da Madeira

DesignerJosé Miguel Cardoso
Prize1st Place in Print / Wayfinding & Environmental Graphics
Project LinkView
Entry Description

This map presents a solution for the paradox between the freedom and uncertainty of the discourse of the observational drawing and the accuracy and security of the cartographic representation. The map is circumvented in by a frame made with a 360º panorama city of the city landscape, offering a direct relationship between the map and the surrounding landscape. The rose of the winds is placed in the center of the composition, marking the position of the observer, towards the landscape. Thus, the city is represented as a small world, in the center of the Portuguese illustration. It is possible to read the map upside down, always relating the streets with the corresponding landscape. The metaphorical dialogue between the two distant languages solves the paradox, through the positioning of the observer, approaching the landscape and stimulating the sense of place.

About Designer

I am passionate about good food and good wines. I’m also obsessed with drawing. I was born in 1981, in the city of Porto, in Ordem do Terço. I was interested in drawing at an early age. My mother always says that i even drew on the sheets. I question whether each place has a genius loci that asks for its own representation. A map to “tailored to the body of places”.