The Right Cup is the first ever flavor-scented cup. It fights obese by using aromas to convince the brain that plain water is flavored, creating a healthy alternative to sugary drinks. It uses aromatic fruit flavors to give the brain the experience of drinking a fruit flavored water, while the user is consuming plain water with no preservatives or additives. Unlike most plastic cups that are designed for the use of children – the challenge was to design a plastic cup for adults. The cup has a partial lucidity for visibility of the water and its texture imitates cold water. It is 100% recyclable. The unique ergonomic design positions the nose right over the opening, so it fully picks up the fruit aroma while the tongue flirts with the sweet taste: the brain gets the flavor it craves to - while the body gets the healthy hydration it needs.