Logitech Packaging

ClientAlastair Curtis
Prize3rd Place in Print / Packaging
Entry Description

The Logitech brand colors act as a statement of intent, signaling the ambition of Logitech being Design-led and future focused. The colors also stand out against competing products in busy and overcrowded retail spaces – research showed the main competitors use a neutral color palette of black, white, and grey.

About Designer

Logitech designs products that have an everyday place in people's lives, connecting them to the digital experiences they care about. More than 35 years ago, Logitech started connecting people through computers, and now it’s a multi-brand company designing products that bring people together through music, gaming, video and computing. Brands of Logitech include Jaybird, Logitech G and Ultimate Ears. Founded in 1981, and headquartered in Lausanne, Switzerland, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI).