To Berlin

DesignerDaeki Shim, Hyojun Shim
Prize2nd Place in Print / Posters
Entry Description

This poster was designed when we were invited to participate in the exhibition “Show Us Your Type: Berlin,” hosted in Berlin in 2016. In this poster, we used the name of the city Berlin as the main typography. We used two elements as the main graphic motifs, first of which was the bus ticket box icons that can be seen anywhere in the city. The icons were arranged to form the letters “BERLIN.” The bus ticket box icons used as a motif in our poster is also a graphic necessary for life in Berlin. The second motif is the red circles. The one in the center of the poster indicate Berlin as the German capital, with the other fifteen connected to it with an arrow symbolizing the Germany’s fifteen states. This expresses that Berlin is the center of Germany.

About Designer

Daeki Shim & Hyojun Shim are graphic designers and co-founders of DAEKI & JUN Design Studio in Seoul. Along with running their studio, they have been teaching at several universities in South Korea. They have won and selected about 80 international awards in design competitions, such as the Red Dot Award, Graphis Annual 2017, the Society of Typographic Arts 100 Competition and Tokyo TDC Awards, and their works have been exhibited, among others, at the Central House of Artists in Russia, Die Neue Sammlung in Germany, Cube Design Museum in the Netherlands and the Ginza Graphic Gallery in Japan.