Power on Ice

DesignerNicole Haliday
Prize1st Place in Print / Direct Mail
Entry Description

In order to convey the full impact of one of Crown Resorts’ most luxurious VIP offerings – Bentley’s annual Power on Ice driving experience in Finland – a hard case video book was produced. This engaging, interactive invitation was designed to house a LCD screen, featuring control buttons embedded into the panel. Drawing on Bentley’s traditional colour scheme, the piece’s ultimate approach was aligned with the Bentley brand colour palette. The front panel of the invitation echoes the stylish simplicity of the iconic Bentley brand, while a sumptuous matt black finish across the back and interior sections completes the effect.