Melbourne Spring Racing Carnival VIP Invitation

DesignerDavid Hughes
Prize2nd Place in Print / Direct Mail
Entry Description

The Melbourne Spring Racing Carnival is Australia’s most prestigious raceway event. This brief called for the creation of an exclusive invitation to join Crown Resorts’ five-star Spring Racing Carnival package, to be delivered to some of the company’s most important clients. The invitation utilises the masculine, royal colours blue and gold. Their selection lends the finished product a sense of grandeur – further emphasised by the use of gold foil accents on the luxuriously textured Gmund linen stock. The card was form cut and folded to house the feature piece, a custom-made badge commemorating the carnival, produced using fine metals.