2016 Mighty Big Harvest Promotion

CompanyBrand Communications-Applied Underwriters
ClientKathleen Kowall
DesignerApplied Underwriters Creative Director: Nathan Wells Photographer: Nathan Wells Designer: Kathleen Kowall Writer: Jen Robison Illustrator: Steven Noble
Prize3rd Place in Print / Direct Mail
Project LinkView
Entry Description

DMail 1: A box containing unbreakable wine glasses announced the kickoff of this year’s Mighty Big Harvest promotion, and partnership between Applied Underwriters and Castello di Amorosa. The glasses have the MBH shield on one side, and the Castello di Amorosa winery on the other. Using photography of the Castello wine cellar, the box interior created the feel of being in the winery. The brochure outlined the promotion’s ten rewards levels, from a bottle of wine to a weekend in Napa Valley. DMail 2: We made it fun to learn vino vocabulary with over 300 magnetic wine terms and a magnetic coaster for your wine glass. Recipients were encouraged by the headline “wine terms don’t have to be tricky. Open a bottle, pour a glass, and find the right words.” Wine or Wrestling? This interactive game challenged users with terms that could be associated with either wine or wrestling. http://www.bigdoghq.com/promo/wine/game/game.asp x