ClientYves Behar
DesignerYves Behar Qin Li Brandon Heiman Evan Sornstein Angie Tadeo Michelle Dawson Kristine Arth Gustav Rehnby
Prize1st Place in Children Products
Project LinkView
Entry Description

Lack of sleep for new parents is an everyday norm, but it can quickly become a health problem for both parents and the baby. The standardized methodology to soothe crying babies is the 5 S’s, a method developed by world- famous pediatrician Dr. Harvey Karp. SNOO is a robotic bassinet that reacts to your baby’s cries and movements to replicate the 5 S’s, exactly the way Dr. Karp would himself. With a number of sensors and microphones hidden into its mesh encasing, SNOO uses movement and sound to create a womb-like environment that comforts the baby and helps them sleep in just minutes. The unique swaddle keeps the baby on his/her back, which also makes SNOO the safest baby bed in the world. With its beautiful and timeless aesthetic, SNOO shifts our paradigm of what a robot looks like, and how it can improve our daily lives.