Lack of sleep for new parents is an everyday norm, but it can quickly become a health problem for both parents and the baby. The standardized methodology to soothe crying babies is the 5 S’s, a method developed by world- famous pediatrician Dr. Harvey Karp. SNOO is a robotic bassinet that reacts to your baby’s cries and movements to replicate the 5 S’s, exactly the way Dr. Karp would himself. With a number of sensors and microphones hidden into its mesh encasing, SNOO uses movement and sound to create a womb-like environment that comforts the baby and helps them sleep in just minutes. The unique swaddle keeps the baby on his/her back, which also makes SNOO the safest baby bed in the world. With its beautiful and timeless aesthetic, SNOO shifts our paradigm of what a robot looks like, and how it can improve our daily lives.