Juicero is the first accessible at-home cold-pressed juicing system. The company provides farm-fresh produce, perfectly chopped and packaged, and delivered straight to your door within days of being picked. Our challenge was to put the engineering capabilities of an industrial juicer into a compact countertop device, while still making it a desirable object to have in the home. The front door is made from aircraft grade aluminum; it integrates the juice Pack seamlessly before the door locks shut with a simple click. The inside is one continuous rubber lining, made of a robust mixture of flattened and flexible silicon and triton and allowing it to withstand four tons of pressure while controlling the flow of liquid. A single button begins the juicing process, and once complete, the door opens to reveal the flat Pack and no mess.