ClientYves Behar
Prize2nd Place in Print / Packaging
Project LinkView
Entry Description

Juicero is a home cold-press juicing system, with Packs full of farm-fresh produce that arrive weekly to your home. While the juicer itself is a minimal, discreet and elegant machine, the Juicero Packs needed to provide a juxtaposition, full of life and energy. The Packs needed to show clearly the fresh produce offered inside, balancing personality with a clean aesthetic. The Juicero juice Packs reflect an optimistic and dynamic aesthetic – with custom patterns to personify the fresh fruits and vegetables inside. Each Pack design, printed directly on recyclable material, has a unique, brightly- colored pattern that balances the appetizing appeal of the juice with a sense of playfulness; the same energy that you get when drinking its contents.