Shade of Colors

ClientWynnie Soo
DesignerCalvin Lim
Prize3rd Place in Print / Catalogs
Project LinkView
Entry Description

Essilor’s Sun Collections catalogue is a comprehensive range of prescription sun lenses that Essilor has to offer to the consumer, chromatically identified by colours. Our design project stems from robust colors and vivid images, specifically how different color lenses suit to individual lifestyle. We developed each spread by creating colorful, shapes and compositions with bold images, highlighting a sense of being different with own style. At the same time carefully incorporate all necessary aspects of respective brands to align with Essilor corporate branding.

About Designer

IDEAS PEOPLE – Creative Agency Singapore. We believe individual branding and campaign is visually unique, radical and emotionally powerful. From every Advertising to Branding campaign we had crafted, you will find each brand message is uniquely different and radical. Every detail with elements of fun is spice up in all the communication and graphic design work we have created. This is why we are constantly seeking the most creative ideas and awesome campaigns for our valued clients. We value our PEOPLE who take pride in materializing these ideas and producing awesome campaigns that meet our clients’ marketing objectives. Above all, we are a bunch of fun-loving creatives and if you look close enough, there is always an element of fun in the work that we do. This is our playground, where we work…we play!