Smurfit Kappa - Composite Cans

CompanyVergani&Gasco
ClientLuigi Vergani
DesignerVergani&Gasco
Prize3rd Place in Multimedia / Interactive Media
Project LinkView
Entry Description

For Smurfit Kappa, world leader in the production of cardboard packaging, we have created a 3D configurator of "tubes containers" for the food and beverage sectors. The tool is aimed both to companies and to creative agencies and allows in a few steps to configure the packaging of the product: usually high-end wine, sparkling wine and liquor, or food industry products (e.g. chips). Our challenge was to create a high-tech tool, accessible from the web, usable from tablets and smartphones, extremely easy to use and that in just a few steps allows to visualize the creativity in a virtual environment, simulating the presence of the product on the shelves of supermarkets.