Mipibaby Baby Feeding Products

DesignerJedco Product Design
Prize3rd Place in Children Products / Baby Products
Project LinkView
Entry Description

Jedco have developed a baby product range with a modern look and feel that embodies contemporary design values, but with mass market appeal. Designed to appeal to the design-conscious parent, with a deliberately sophisticated colour palette and form factor to each item. We wanted to create baby products that didn’t look like stereotypical baby products; they should be items that fit sensitively and appropriately into the contemporary home environment. Soothers have been engineered to bring comfort and safety to baby with an orthadontic teat, and a shield designed reduce irritation around baby's mouth. Bottles fit ergonomically into parents and baby's hands, to give a natural feel to ease the transition to independent feeding. Teats are designed with a ventilation flow system to reduce risk of colic and mimic the contours of mothers breast. Spoons and Bowl feature soft rubber overmouldings for comfort in the hand and grip on a table surface.

About Designer

Passion for delivering innovative product designs that excite, delight and perform to the highest standards; focussed on providing solutions that address real user needs, and bring real results for our clients. Experienced in leading projects from concept to the market, guiding clients through the New Product Development process. Understands the special requirements for achieving consensus within large organisations. Wide technical knowledge of materials, mechanical design, and manufacturing processes, and appreciation of design within the wider social, economic and environmental context.