Carriere Family Farms / Borges of California is a successful nut grower and manufacturer in the beautiful Central Valley of Northern California. As their branding Agency, ID International was asked to design a “printed showpiece”. We accepted the creative challenge and started with a metaphor of nuts moving from tree to ground through processing and on to the consumer. The design began with outstanding photography from unique locations, featuring movement wherever possible. Then a modern, uncluttered design feel emerged featuring the movement metaphor. We also created a system of icons to highlight the businesses many environmental features.
As a branding agency, we believe in the power of design to advance the brand and forge an emotional connection with the customer at the moment of truth. Yep, thatâ€™s a bold statement and one we hold dear. Experience has reinforced our belief that branding is only as effective as the design and message behind it. We take a holistic approach to branding, digging deep to unlock the core elements crucial to creating a look and feel that resonates with the target audience, driving marketing results. Thatâ€™s what itâ€™s all about, isnâ€™t it? Good brand strategy, design, development, and social media that works. We get it, and weâ€™re passionate about helping our clients be successful. ID International has been handcrafting pixels since 2002. We are a full-service branding agency serving companies that need creative juju from the US and Europe from our offices in California and Italy.