Bowlero North Brunswick

Company Bowlmor|AMF
DesignerCallisonRTKL, Bowlmor|AMF
Prize3rd Place in Interior Design / Commercial
Project LinkView
Entry Description

Bowlero is a sports and dining experience that’s born of the past and sent from the future, combining rustic, vintage nostalgia, and modern, eclectic style all in one delightfully different event space. The overall venue has a retro, unique design that is more nightclub than bowling alley, appealing to both millennial hipsters and traditional bowlers alike. A vintage 1969 fire-engine-red Ford Mustang convertible greets people at the entrance. Reclaimed dark woods and metal create an industrial setting while found objects and vintage accents enhance the center’s retro design. Corrugated shipping- container metal wraps around both the guest check-in and the boomerang bar, furthering the industrial look while the repetition of racing stripes on the walls and the floor’s chevron pattern combine to create drama within the space. Blacklights cast a glow over the lanes while sputnik chandeliers light the guest check-in counter. The bar's iron chandelier and amber underlighting create dramatic flair.