Melting Ice

Designer
Prize2nd Place in Print / Direct Mail
Entry Description

A brochure that communicates to the reader about the melting of Polar Ice Caps, and how it is affecting the habitats of polar bears. As the reader pulls open the brochure, he or she is tearing away the ice to reveal water within, as if the ice were collapsing. The sculptural folding of the page allows the brochure to resemble an iceberg. Put a collection of brochures together and you get your own mini arctic ocean, further communicating the message to the reader in a different dimension.

About Designer

Currently a thrid year student at the School of Art, Design and Media, Nanyang Technological University, Singapore. He is especially enthusiastic about public "designed experiences", live visual performances, ephemeral installations and events.

Awards and Prize

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