We were asked to create an identity from the ground up for a new non-profit, UNRESERVED, that works to foster the talents of American Indians interested in pursuing careers in the worlds of fashion and art. The bold mark is a contemporary monogram that abstractly represents the convergence of a rich history and the modern world. Traditional imagery is recontextualized through layers of modern typography and energetic, gestural shapes. Together, these elements paint a picture of a organization that is constantly evolving, and recontextualizing the past – much like the artists that it hopes to champion.
The O Group (www.ogroup.net) is a graphic design firm focused on luxury brands with more than 20 years experience helping clients reach their business goals. The O Group applies keen business acumen, marketing strategy and creative talents to yield intelligent and compelling designs. Based in New York City, The O Group services a wide range of clients including: Hennessy Cognac; Imperia Vodka; Lacoste; Mo?t & Chandon; Robert Marc; Russian Standard Vodka; Salvatore Ferragamo; and VOSS USA.