Like A Girl

DesignerChris Rogers
Prize1st Place in Print / Posters
Entry Description

A series of posters using action imagery of female athletes, juxtaposed with the culturally significant pejorative phrase “...like a girl.” Of the media coverage that female athletes receive, very little of it employs visuals that show the athletes in action. Imagery of female athletes is often regulated to posed model shots or passive stances that convey the rhetoric of “sexyness” rather than actually showing the physical exertion or ability of the women. These posters reverse the visual status-quo and also contain information about the benefits of childhood sports participation for females and direct the viewer to the Women's Sports Foundation for more information.

About Designer

Hailing from Montgomery, Alabama, by way of Northern Virginia, Chris Rogers counts two distinct regions as her home. Mid-Atlantic pluralism compliments her Southern charm, as she sees no conflict in balancing the traditional with the contemporary. Her work in graphic design reveals sophisticated attention to detail and thorough conceptual thinking. Chris currently resides in the Washington, D.C. area where she is a graphic designer at Level 5 Advertising. She recently completed her Master of Fine Arts in Graphic Design at the Savannah College of Art and Design. She received her Bachelor of Fine Arts in Studio Art with a concentration in Graphic Design from James Madison University in Harrisonburg, Virginia. Before coming to Savannah, Chris work for three years in the D.C. metro area in advertising with an internship at R.O.I. Advertising, a studio position at Merrick-Towle Communications and freelancing through One Design LLC. This past summer she worked in a graphic design internship at Cartoon Network. She is also a member of the AIGA, S{o}TA and Type Directors Club. Working at R.O.I., Merrick-Towle and Cartoon Network has allowed Chris to experience different levels of graphic design structure, from studio, to firm to national broadcasting company. She has worked on projects ranging from small-scale advertising and collateral to large, outdoor displays. She is proficient in concept ideation through delivery while balancing multiple projects with a variety of Account Executives. These opportunities have also given Chris a strong foundation of production knowledge as well as the ability to work in teams (large and small), manage and organize materials and time as well as communicate effectively about her work and the client's needs. Additionally, her time as a lab operations manager and research assistant has given Chris valuable experience in client service, office management, database retrieval and research methodology.