The Bistro owner is a former basketball player in Turkey and him been a celebrity was the inspiration of the project. When creating this idea we also thought about the marketing communication activities and the brand positioning. The minute the customers arrive they see a 'Big Man' and big waiter/waitress. 'Big Portion, Big Taste' the slogan gave extra benefit emotions to our customers and was one of the most important final components in our project.
Based on Integrated Marketing Communication, F2R offers creating consultancy services that help clients create and build stronger brands. F2R working within the areas of Design, Branding, Advertising, Marketing, Multimedia and E-Commerce. We are a "Brand Coach" of your company.