The Laundry POD is a portable, hand-powered laundry machine designed to save water and energy, which is large enough for a small load, but small enough to fit under the sink for easy storage. Combining innovative agitation technology with a unique water-reduction system to wash and spin dry laundry, it has appeal for developed as well as emerging markets. Featuring a spinning action that gently washes, rinses, and then extracts water to improve drying times, the Laundry POD is particularly ideal for delicates, hand-washables, and small, in-between loads not worth the trip to the Laundromat or dry cleaner. While re-engineering and re-designing a salad spinner, we learned resourceful women were buying salad spinners to wash their delicates. This sparked the idea that the salad spinner technology we innovated could be used to create a portable, hand-powered laundry machine that would be far more appropriate for the task. We challenged ourselves to create an easy-to-use, energy efficient, eco-conscious laundry device that didn’t sacrifice style for function. Ideal for urban dwellers, the eco-conscious and outdoor enthusiasts, the Laundry POD is a quick, efficient way to wash and damp dry small loads quickly, while saving energy and reducing water use by as much as 60%. Though not originally designed for emerging markets, the Laundry POD holds tremendous potential to improve living conditions in these countries, especially for women. Hand washing clothes still monopolizes an overwhelming portion of a woman’s day in many places, where laundry remains a major cause of hand cramps and back pain. With water scarcity and a lack of reliable electricity or water supplies prevalent, the Laundry POD helps sidestep these inconvenient realities, while saving a significant amount of time and reducing the indignities of hand washing. Also, since ‘gray’ water can be reused for watering plants, flushing and other purposes, Laundry POD can provide its benefits without detrimentally impacting precious fresh water supplies. Made from recycled materials and designed to be used practically anywhere, Laundry POD truly provides eco-conscious innovation to save energy and water, while delivering convenience and an appropriate aesthetic for diverse environments.
RKS is a strategic design consultancy delivering human-focused solutions with global impact, widely recognized for its multidisciplinary work in research, strategy and design. Founded in 1980 by Ravi Sawhney, RKS has created highly original solutions for clients such as LG, Medtronic, JBL, PepsiCo and HP, by focusing on consumer psychology while utilizing its Psycho-Aesthetics® methodology. RKS leverages insight to create strategies, build brands and achieve bottom-line success for its clients, and empowers consumers with compelling designs and experiences.