PrizeHonorable Mention
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Entry Description

As a division of HEYS USA, TC Luggage approached Crea7ive in October 2010 looking to upgrade the image of their line targeting women of 35-65 of all psychographics. Crea7ive developed a concept targeting 4 of the main “personalities” and design styles of TCL’s target audience, called to a casting to select the models, directed a photo shoot and custom designed all graphics that made the new come together with a fresh new image.

Awards and Prize