Good ideas glow in the dark

DesignerDavor Bruketa, Nikola Zinic (Creative Directors), Tomislav Jurica Kacunic (Art Director), Daniel Vukovic, Ivan Cadez (Copywriters), Igor Miletic (Designer), Vesna Durasin (Production Manager), Radovan Radicevic (DTP), Ivanka Mabic (Account Director), Predrag Grubic (Adris Group, Editor)
Prize2nd Place in Print / Annual Reports
Entry Description

Despite the crisis, Adris Group has had a successful business year 2008., so they wanted to show it off with their annual report. During difficult times, only good ideas can light up the path out of the crisis. Ideas are energy. They emerge in a moment and spread at the speed of thoughts. And people channel them; ideas are passed on from one person to the other until their radiance becomes powerful enough to light up the future. Adris Group has more than 3000 such lights – its employees. Each one of them can come up with an idea that can better the world, but it is only when they all come together with a single goal that the power of their ideas becomes capable of shattering the darkness. That is why this book glows in the dark – it is charged with over 3000 good ideas.