Virtual Design Studio - Egger

Prize2nd Place in Multimedia / Interactive Media
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Entry Description

On behalf of Playframe Berlin, Grosse8 / Lichtfront was asked to develop a presentation tool for displaying wooden textures on real objects. Austrians’ wood material specialist “EGGER-Holzwerkstoffe” required a tool, with which architects, designer and product developers could see their different styles and wood textures in real-time and of course in the same quality like an original EGGER product. Grosse8 / Lichtfront developed the VDS (Virtual Design Studio), in which you can choose different interior configuration, (e.g. office simulation or kitchen environment). The illusion of the furniture is projected by HD video projectors which display the wood-textures in a high resolution on two white cubes. The highest claim for this new presentation module was to manage the faithful details of figure, grain and of course colours. With a touch screen interface you can choose out of EGGERs’ 700 wood textures and find your own combination. During the presentation the decoration-combinations are free. For the first time the viewer has the possibility of judging his decoration-combination in a full scale mode and with a truly realistic impression. Therewith they days of little wood chippings for choosing a complete interior are over.

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