Dixie Toga

DesignerCreative director: Gustavo Piqueira, Design: Gustavo Piqueira / Samia Jacintho, Assistant designers: Camile Leão / Thais Guerra
Prize3rd Place in Print / Packaging
Entry Description

We developed the Dixie Toga "Amazing Holographic Collection of Empty Packs", created as a promotional marketing tool for the leading manufacturer of packaging material in Latin America. Instead of developing meaningless dummies posing as real products, we used personalised phrases like 'I'm empty' or 'There's absolutely nothing inside me' to deliver relevant and fun content for each holographic pack design, turning the 'no content' issue into the creative idea behind the execution. Six sets were developed, Kids, Fun, Celebration, High Tech, Sophistication and Power. The final result is not only a promotional tool for the company, but also a collection that is both humorous and memorable.

About Designer

Casa Rex is a design house with operational bases in São Paulo and London. Working on a range of global projects for consumer brands at the same time as free experimentation with ideas, the design house can't-be-boxed in the traditional "agency" or "design studio" terms. To know more, please access: http://www.casarex.com