Designatural / trees

Designer
Prize2nd Place in Print / Posters
Entry Description

DESIGNATURAL IS THE INVESTIGATION ON THE MISPRECEPTION BETWEEN NATURE, DESIGN AND SUSTAINABILITY. NATURE AND GRAPHIC DESIGN HAD AN INTERLOCKING RELATIONSHIP THAT HAS BEEN DISCONNECTED, DUE TO THE OVER RELIANT ON TECHNOLOGY. DESIGNERS BARRICADE THEMSELVES IN THIS TECH SAAVY ERA. HOWEVER, DESIGN NEEDS THE IMAGINATION, THE VISION IN ORDER TO REDIRECT,REFOCUS, RECREATE AND BRING VISUAL COMMUNICATION TO GREATER HEIGHTS. DESIGN NEED TO LOVE NATURE AND ALL AROUND IT, NATURE HAS BEEN THE INITIAL THOUGHT FOR INVENTIONS & IDEAS, FOR EXAMPLE, THE MOVEMENT OF A BIRD, VISION COLLECTS THE INFORMATION, THE MIND DISASSEMBLE THE PHYSICAL AND ASSEMBLE THE MOTION OF FLYING WITHIN THE BIRD, GOING THROUGH THE NOTION BETWEEN NATURE AND DESIGN TO CREATE WHAT WE CALLED THE PLANE NOW. THUS, THE PROJECT GOES INTO FIELD EXPERIMENT OF WHAT NATURE ELEMENTS CAN UNFOLD. THE WIND (visibility of wind) , THE WATER (control of water) AND THE TREES (juxtapositioning). GRAPHIC DESIGN IS THE KEY TO INTERPRET ALL EXISTANCE OR EVEN NON-EXISTANCE THROUGH VISUAL IMAGINERY. TURNING ALL NATURAL DATA INTO TANGIBLE, VISIBLE OBJECTS. FOR GRAPHIC DESIGN. Using trees and its structure in branches to form a experimental typographic poster.