Sesto Senso coffee package des

PrizeHonorable Mention
Entry Description

Our client Sesto Senso entered the market with a new for the Russian consumer product: coffee pods for coffee machines ESE standard (Easy Serving Espresso). Our task was to make the new brand remarked and communicate the main advantages of this product: 1. coffee cooking becomes easy and peasant with Sesto Senso coffee pods 2. you always get coffee full of taste and aroma as it preserves all its qualities in the inert atmosphere since grounding until cooking There are 6 different tastes within the product line. Pods are packed by 18 pieces per one box. Agency's approach: "With Sesto Senso you feel like a client of an Italian restaurant" - the key thesis that inspired the design process. We introduced 6 different brand characters for each of 6 coffee tastes. They are vivid Italian waiters, each having his own appearance, mood and history. Each character's name reveals his own personality depending on the taste: Dolce Lucia (Irish Cream), Fortunato Antonio (Espresso Classic), Felice Simona (Chocolate coffee), Allegro Giovanni (Ethiopia), Grazioso Maurizio (Natural Espresso), Simpatico Marco (coffee lungo). Pack within line are differentiated by bright background colours.

About Designer

Quantum Graphics was founded in 2005 and since then has being specializing in consumer branding and particularly in package design. Within the last several years we have extended our branding services range and can now offer our expertise at any necessary stage of brand life cycle. Well-known companies leading in their market categories such as Wimm Bill Dann, Aushan, United backers, Russian Product, Kampomos, Lactalis, Food Empire are on our clients list.