SURE works

Designer
PrizeHonorable Mention
Entry Description

As Malaysia’s only one of its kind creative & designers alliance since 2009, SURE has worked its way to be reckoned as a progressive & dynamic boutique agency. Our Mission is to put Malaysian HOMEGROWN DESIGN in the creative world map, guided by our vision of promoting a BETTER LIFE through BETTER DESIGN, while realizing our goal to keep our CUSTOMERs as partners and friends FOREVER. Our SURE logo is a classic fusion between contemporary minimalism of the west, co-existing in harmony with our oriental heritage of the east. Our logo is shaped to resemble a Chinese seal which symbolizes a mark of "authority", and an "assurance" of design excellence. Our stylized text inscription and typography used within for "s", "u", "r" and "e" are inspired by ancient Chinese Zodiac and Elements to embody a people-oriented spirit and service beyond self philosophy. Our primary color of RED best reflects the creative passion & rising synergy in our team, but flexibility is also exercised to ensure we stay vibrant yet relevant in our respective markets and community. Our official business name "SURE works" is the dual embodiment of our corporate identity & tagline, as well as a testament of our colorful portfolio and collections that has garnered favorable response from our local market, and we feel the time is now ripe to take on the world stage!

About Designer

Intuition-driven with a flair for type, symbols and experimental design elements, Shirley's motive is to create design identity with sheer simplicity, while retaining interest and style in all she has touched. she specialises in logo design and typography and her marketing sensitivity also help bring clients dollars and sense. Together with KK Lew, Shirley is the co-founder of SURE works, a boutique design firm specializing in integrated advertising, brand consulting and experiential marketing, where over 90% of her clients come via referrals . As a founding member of SURE & CO, Malaysia's one-of-its-kind creative professional network, we have worked our way to be reckoned as a progressive & dynamic group. Drawing upon deep expertise, human understanding and global awareness, we develop products, services, and ideas that improve people’s lives all round. For SURE, our design process employs a unique collaboration with clients, through working together in every step of the engagement, we ensure the development of “experiences” that deliver the right business results. Based in Johor Bahru, with like-minded partners in Kuala Lumpur and Singapore, SURE aims to bring together the best Malaysian talent pool, both locally & overseas across various creative disciplines, to provide all our clients with just about anything your business needs. EXPERIENTIAL BRANDING • Organic Branding • Lifestyle Branding • Destination Branding EXPERIENTIAL LEARNING • Strategic Branding • Creative Problem Solving • Team Building EXPERIENTIAL MARKETING • Content Marketing • Social Marketing • Relationship Marketing