It’s about people. It’s about hope. It’s about making a difference. Most importantly, it’s about making an emotional impact. When BAKER was approached to design a simple informational pamphlet for handing out at various AIAIA events, we took advantage of the larger opportunity to make an emotional appeal on a personal level. The pamphlet turned into a set of 4 postcards, each illustrating one of the 3 pillars of the AIAIA foundation as well as one dedicated to emphasizing their overall mission: to make a difference in the cycle of poverty and disease afflicting South Africa.