The main objective is to design a contemporary range of packaging for The Body Shop that unites their brand values with the premium nature of the products. The concept here is using this green line which show that the Body Shop business is operating at its simplest form. From their values to their mission to their product, everything is connected. The line can also represent the connection of nature to product and to user. Therefore, in the packaging design I have take on a more freestyle approach in the lines to reflect on self esteem and confidence creating a symbol of freedom. Each symbol holding hints to what the product actually is.