Discus Dental Nuance

ClientRKS Team
PrizeHonorable Mention
Entry Description

Nuance is a composite delivery system designed for use by dentists and dental assistants when performing tooth restorations or filling cavities in the fast-paced dental operatory. It's a simple way to dispense Discus' valuable nano-composite resin while saving time, effort and money in the process. The design helps dental assistants perform their jobs more efficiently, better protects the light-sensitive product, reduces costs for dentists, and elevates branding opportunities for Discus. Informed by extensive field research, the resulting design now permits users to better dispense and track material usage amid the managed chaos which reduces waste and boosts profits. The design also ensures the syringe provides at-a-glance visual indication of relative usage and remaining material, an easy and ergonomic operation, as well as an appropriate professional aesthetic.

About Designer

RKS is a strategic design consultancy delivering human-focused solutions with global impact, widely recognized for its multidisciplinary work in research, strategy and design. Founded in 1980 by Ravi Sawhney, RKS has created highly original solutions for clients such as LG, Medtronic, JBL, PepsiCo and HP, by focusing on consumer psychology while utilizing its Psycho-AestheticsĀ® methodology. RKS leverages insight to create strategies, build brands and achieve bottom-line success for its clients, and empowers consumers with compelling designs and experiences.