The Child Welfare League Foundation is established and has been devoted to help underprivileged children who are abandoned or in need of care. Last year, we accepted the mission from The Child Welfare League Foundation to create an advertising work from which they hope to win more support from the public and work hand in hand with the foundation to help every child who is abandoned or in need of care. In Taiwan, religions and beliefs have become the essential part of life for many people. Those who are loving and willing to help others are very much like Buddha themselves. Therefore, we base our advertisement creation in the concept of religion, whereas, in the eye of Buddha, every child is pure and innocent like lotus flowers which require lots of love and care in order to grow safely and peacefully. While at the same time, we adopt the black and white Chinese ink painting technique combined with modern techniques to design this advertisement work for our client. Through this simple image and faith, we hope to make the voices and endeavors of the Foundation more visible to the public and touch their heart, so that more children in need can be loved and cared.
Fa-Hsiang Hu is a designer, creative director and educator. He is an assistant professor of Department of visual and communication design at China University of Technology and also is an Executive Creative Director of hufax arts Co., Ltd. Director of Taiwan Graphic Design Association / Director of Taiwan Posters Design Association.
Hu's works has been recognized by the Taiwan Visual Design Award, and numerous awards from leading design organizations and publications worldwide, including D&AD Awards, London International Awards, Red Dot Communication Design Award, Communication Arts, Golden Pins Awards, Hong Kong Designers Association, IDA and Graphis,… etc. As well as his posters were won and selected into the international poster biennales in Warsaw, Bolivia, Macau,… etc.