THE INSPIRATION: The increasing speed of our lives, the constant upheaval and pressure to perform, makes many of us wish more and more for the chance to slow down and experience a little calm. Changing professional and recreational spheres require new possibilities and new rituals to help balance body and mind. In the midst of our high-performance society we humans are developing an archaic yearning for »deceleration«. THE CONCEPT: The artist, designer and perception researcher sha. has found a solution to this growing need for balance in WOLKE 7 CLOUD 9. As an alternative to the »faster-higher-stronger« trend sha. offers something more authentic, something designed for the human senses - something deeper. The mental/physical effect stems from a special combination of interior elements, centered on a relaxation landscape in the form of a cloud. WOLKE 7 CLOUD 9 is a holistic space-art-work, delivered and installed on location as a complete spatial solution. The swinging relaxation sculpture, the skylike roof, the cloud of sound, the spectral illumination and the spatial decor (soft floor covering and 3-D wall coating) all work together to create a composed, multisensory interior unity. THE EFFECT: WOLKE 7 CLOUD 9 creates a broad spectrum of effects, ranging from a sensation of weightlessness to embryonic feelings and inspiring flights of imagination. Even a beginner can reach a condition of deep relaxation in a short time, reenergizing body and soul. THE CONTEXT: With the motto »The true luxury of today is time and space in abundance«, sha. offers an alternative to the materially oriented definition of the word luxury. WOLKE 7 CLOUD 9 is available as a limited interior edition, restricted to 111 locations around the world. Each installation is unique and hand-signed by sha., guaranteeing the very highest quality at carefully selected locations and sustained value appreciation.
The Viennese artist, designer and perception researcher "sha." has been exploring new creative fields for more than ten years. All his creations are connected by the primeval fascination with the exploration of different horizons of perception and consciousness: sha. touches all the senses. Through his holistic spheres, people can plunge into synaesthetic perceptions, transcending conventional experiences of space and time. REFERENCES In making these projects a reality, sha. breaks new ground connecting art, research, and business. His creations run the gamut from the interactive House of Music in Vienna, the futuristic Red Bull Hangar-7 at the Salzburg Airport, the renowned Carcalla Thermal Baths in Baden-Baden, the cultural interventions for public space and international museums, including the Centre Pompidou in Paris, to media cooperations with ORF, ARTE, BBC and projects with Andr? Heller. AWARDS sha. has been recognized internationally. His works of art were honoured with the "Austrian Museum Award" and the "Austrian Award for Art in public space", while his research work was honoured with the famous "Erwin Schr?dinger Award". With the "European Spa Award" in Monaco and the "Indian Award" for the most innovative product in Delhi, AlphaSphere was selected as the Relax Innovation of the year. www.sha-art.com