ReDefine Dining. A Catalog Design for Hospitality Supplies

DesignerAndrew Chong Chin Chuan
Prize2nd Place in Print / Catalogs
Entry Description

This project is about to create a signature catalog design for a tableware supplies company. The design brief is to re- interpret an ordinary catalogue design to a more sophisticated look. Presentation on the products are highlighted with black background colour to brings out the form of the bowls and plates, and the typography of the catalog is designed based on a simple and clean arrangement. It helps to keep the catalog more readable.

About Designer

a Postgraduate Student in Brunel University London for the course of MA Design and Branding Strategy. Believes that the new world of design and innovation needed the collaboration of branding strategy for its enhancement. I have obtained a First Class Honour for my Undergraduate study on the Degree B.A. (Hons) Interior Architecture and Design, Nottingham Trent University 4 years ago and working as a Lead Interior Designer in an International Architect's firm in Malaysia. My design been featured in several design awards around the globe, included D&AD Awards, International Design Awards Los Angeles, Annual Design Review Malaysia, SINO Design Awards Shanghai and few more. May have a look on my design portfolio on below website: http://www.andrewresume.blogspot.com/