The Surrealist Bakery

DesignerAndrew Chong Chin Chuan
Prize2nd Place in Interior Design / Conceptual
Entry Description

The design proposal is geared not to propose a working store with the nut abd bolts of a working bakery in place, but more on how a shop- it's identity. The proposal dedicated to looking at options and how the store would be branded if certain narratives are applied in creating it's possible brand identity. Call it our sets of spatial investigations. The first narrative plays on the idea of a store that takes the customer right into the heart of the product- THE BREAD. In additional, another approach is more on a religious art iconifies of its subject.

About Designer

a Postgraduate Student in Brunel University London for the course of MA Design and Branding Strategy. Believes that the new world of design and innovation needed the collaboration of branding strategy for its enhancement. I have obtained a First Class Honour for my Undergraduate study on the Degree B.A. (Hons) Interior Architecture and Design, Nottingham Trent University 4 years ago and working as a Lead Interior Designer in an International Architect's firm in Malaysia. My design been featured in several design awards around the globe, included D&AD Awards, International Design Awards Los Angeles, Annual Design Review Malaysia, SINO Design Awards Shanghai and few more. May have a look on my design portfolio on below website: