Simple not bland – Adopting a simple approach goes beyond the pure visual. It requires a mindset that focuses on the core of a brand. Leading to design that expresses a brand’s true essence. Tandem Design's self-promotion campaign was based on it's Inform–Create–Express process, in which a clear understanding of a brand's objectives and opportunities is uncovered to develop insight to deliver to the most effective design solutions to align with the business strategies of its clients. The promotional piece used a typographic approach with bold cut-out elements that transform the headline from a plain white to a visually appealing expression. The mailer is also a poster, which reveals a message reflecting the founders' design philosophy of 'Simple not bland'. The result was to clearly communicate Tandem Design's methodology while demonstrating its design philosophy to potential clients.
We are a strategic design consultancy. We believe good design is effective, engaging, informative, thought-provoking, evocative, emotive, expressive. Our years of experience as designers mean that we�ve seen a lot of good design, average design and bad design. While we appreciate the aesthetics and beauty of good design; for us, it�s not great design unless it solves a problem or builds a brand. In today�s business landscape, looking like you know what you�re doing isn�t enough. Consumers are informed and dynamic and they demand interaction and engagement at every touch-point. Aligned visual communications and consistent branding is just the start. At Tandem Design we�re thinkers and we�re creators. Using our Inform�Create�Express process, we get a clear understanding of the insights, objectives and opportunities to apply the most effective design solutions to deliver brand and business strategies for our clients.