Agency: Watson & Company Creative Director: William Richmond-Watson Designer: Jonathan Pfeiffer Merona is one of Target's biggest in-house brands, offering men's, women's and children's apparel in over 1,500 stores nationwide. Watson & Company competed against other prominent New York and US agencies to win the total rebrand of Merona. We were responsible for all art direction, including the identity redesign, application, and execution, covering everything from hang-tags, garment labels and shoe boxes, to in-store signage. We worked closely with fashion consultants Robert Burke Associates to make Merona one of the most popular brands at Target.
Jonathan Pfeiffer received his BFA in graphic design from the State University of New York at New Paltz in 2008. Since graduating he has been a designer for de.MO (Design Method of Operation) in Millbrook, New York under the art direction of Giorgio Baravalle. Recently he presented his writing and design on kinetic typography in Boston at the AIGA Massaging Media 2 Conference.