Nalden is all about a lifestyle for digital natives. Some people think this is about trends, but it is more about curated observations. The app includes stories supported by video, photos, wallpapers and must-have apps, optimized for iPad. Momkai managed to translate the Nalden.net blog from the web to an intuitive iPad app while enhancing the complete experience of the user. Our aim is to make the user equally appreciative with the new usability within the evolution of this blog to the iPad. The app features a custom build user interface with smooth transitions and animations. Swapping the device from a vertical to a horizontal position offers the user access to different functions of the app giving the interface a dynamic feel while remaining intuitive.