The visual identity created for the Campaign of Conscious Consumption promoted by IDEC (The Brazilian Institute of Consumer Defense), was developed around today’s urban environment and lifestyle - tarred streets, traffic signs - all in tones of brown and black. Typical elements that form part of city life such as public transportation, buildings, trash etc have been used as rubber stamp style illustrations. These depict the reality of life in a big city humorously, as opposed to regular brochures that tend to approach the subject of conscious consumption more literally with images that are less truthful and not truly representative of the contemporary urban universe, like cute leaves, smiling water drops and the Earth planet "asking for a hug".
Casa Rex is a design house with operational bases in São Paulo and London. Working on a range of global projects for consumer brands at the same time as free experimentation with ideas, the design house can't-be-boxed in the traditional "agency" or "design studio" terms. To know more, please access: http://www.casarex.com