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Visual identity for IDEC - Conscious consumption, CASA REX | International Design Awards Winners
Visual identity for IDEC - Conscious consumption, CASA REX | International Design Awards Winners
Visual identity for IDEC - Conscious consumption, CASA REX | International Design Awards Winners
Visual identity for IDEC - Conscious consumption, CASA REX | International Design Awards Winners
Visual identity for IDEC - Conscious consumption, CASA REX | International Design Awards Winners

Visual identity for IDEC - Conscious consumption

CompanyCASA REX
Lead Designers
ClientGustavo Piqueira
Prize(s)Honorable Mention
Entry Description

The visual identity created for the Campaign of Conscious Consumption promoted by IDEC
(The Brazilian Institute of Consumer Defense), was developed around today’s urban
environment and lifestyle - tarred streets, traffic signs - all in tones of brown and
black. Typical elements that form part of city life such as public transportation,
buildings, trash etc have been used as rubber stamp style illustrations. These depict the
reality of life in a big city humorously, as opposed to regular brochures that tend to
approach the subject of conscious consumption more literally with images that are less
truthful and not truly representative of the contemporary urban universe, like cute
leaves, smiling water drops and the Earth planet "asking for a hug".

Bio

Casa Rex is a design house with operational bases in São Paulo and London. Working on a range of global projects for consumer brands at the same time as free experimentation with ideas, the design house can't-be-boxed in the traditional "agency" or "design studio" terms. To know more, please access: http://www.casarex.com