The packaging for the “Disguises for a Cheap Wine” kit ("Disfarces para vinho vagabundo", original name of the product in Portuguese, commercially available only in Brazil) was produced on Kraft paper with silkscreen printing. It includes ten fun self-adhesive labels, which can be stuck onto bottles of “cheap” wine as well as an explanatory leaflet that gives suggestions on how to use the labels, take advantage of your guests and bluff your way through the evening as a wine expert. The visual identity alludes directly to the product’s proposal: an adhesive label that behaves as a tongue-in-cheek 'disguise' for cheap wine. Using sunglasses and a moustache to "mask" the illustration of a bottle of wine has further reinforced this concept.
Casa Rex is a design house with operational bases in São Paulo and London. Working on a range of global projects for consumer brands at the same time as free experimentation with ideas, the design house can't-be-boxed in the traditional "agency" or "design studio" terms. To know more, please access: http://www.casarex.com