Neue Galerie New York

CompanyYooin Cho
Designer
Prize3rd Place in Print / Corporate Identity
Project LinkView
Entry Description

The Neue Galerie in New York of early twentieth-century German/Austrian Art is part of the prestigious and highly coveted Museum Mile on the Upper East Side of Manhattan. Using abstraction of color and form as a platform, I developed a modular identity to extract color from individual items in the collection to brand sub collections or specific exhibitions. Color lightly embellishes the wordmark without overwhelming the work or message.