Chocolate Party Invitation 2011

DesignerKelly Gold received her BFA in Communication Design from Carnegie Mellon University in 2005. She studied abroad at the London College of Communication sparking a love of travel and culture. For 4.5 years, Gold lived in New York City, working as a graphic designer on projects large and small projects. Her clients range from individuals to multi-national companies and while print design is her passion, her work ranges from branding to web-design. Gold currently lives in Düsseldorf, Germany where she freelances as an art director.
Prize3rd Place in Other Graphic Designs / Other Graphic designs
Entry Description

Thirty years ago, my parents had just moved to town. They invited their new friends over to celebrate my father's birthday. A chocolate lover since childhood, my dad asked his friends not to bring a gift, but told them they could bring a "chocolate something", and everyone would share it for dessert. Since that first year, the tradition and guest lists have grown. Today, 300 invitations are sent inviting more than 500 people to bring and eat chocolate treats. I design the annual invite, doing my best to get everyone's mouths watering and their creativity churning about which dessert to bring and share. For 2011's version, I combined vintage chocolate advertisements, stock images, and digital and hand-drawn illustrations to bring the viewer into a vastly delicious chocolate wonderland. The goal was to invoke a child-like enthusiasm for the love of chocolate, and to remind the invitee that, where chocolate and imagination are concerned, the sky is the limit.