We designed the Nook to provide a pure content driven experience for everyday and everywhere use. It is instantly appealing, with an approachable form factor and warm, tactile materials. Without in-your-face buttons, your eye is immediately drawn to the intuitive touch screen, drawing focus to the content. The on-screen navigation is easy to use and changes instantly to accommodate the wide variety of content. To keep the front display simple, we placed all of the hardware controls on the side of the device. This functional border that runs around the perimeter of the of the product protects the internal components as well as housing the volume buttons, power button, headphone jack and micro USB port. It’s about simplicity and easy of use; by not cluttering the front display with buttons, the interface is less complex and more intuitive. Branding on this type of product can distract from the experience, so we kept it simple; a subtle but iconic “n” at the bottom of the display that is precisely cut through the glass on the front bezel acts as the home button. The singular button reinforces the branding and thus creates an association with returning “home” to Nook for access to an ever-expanding library. To continue enhancing the user’s overall experience, we designed the Nook to integrate into the consumer’s life in every possible way. Its robust design is durable, easy to carry and perfect for throwing in a bag or briefcase. The size is excellent for stolen moments reading on the bus but is also perfect for snuggling in front of the fire with a long novel. The iconic loop that continues from the bordering bead allows users to attach accessories or add personality to their Nook, making it uniquely theirs.