The goal of the newly designed Parker Poe logo was to show that the firm offers clients solid direction, whether they are chasing new opportunities or protecting ideas, industries or investments. Parker Poe knows the business climate and how to cultivate growth. They know the players and the rules of the game. They know when to fight and when to cut the line on behalf of litigation clients. That practical and actionable know-how allows Parker Poe to provide solid direction to clients locally, regionally—or wherever their clients’ needs take them. The collection of ads to date are leveraged from the pages of the website and wisely integrate on- and offline efforts: one for economic expansion, another for public-private partnerships, a third for community service and one more for diversity.