Living Legacy

Designer
PrizeHonorable Mention
Entry Description

This first ever coffee table book by Tanah Sutera, one of Malaysia's most established property developer, seeks to reinforce their corporate philosophy of "Nurturing Communities", to foster stronger communal ties and promoting generation living within Johor Bahru. As the emphasis is something fundamentally humane in the face of globalization, we go back to the basics in search of the very instincts that fuel our mutual hearts' desire. Through exploring the various facets of human nature and values that exists since the beginning of time, such as our parent's unconditional love, the timeless wisdom of our forefathers and the strengthening of ties among neighbours, Tanah Sutera hopes to inspire both current and future residents in not just inheriting their family traditions, but to "live" a lasting legacy. Available in bilingual English and Chinese, was delivered to rediscover the basic meaning of life, while celebrating life's simplest pleasures and harmony.

About Designer

Intuition-driven with a flair for type, symbols and experimental design elements, Shirley's motive is to create design identity with sheer simplicity, while retaining interest and style in all she has touched. she specialises in logo design and typography and her marketing sensitivity also help bring clients dollars and sense. Together with KK Lew, Shirley is the co-founder of SURE works, a boutique design firm specializing in integrated advertising, brand consulting and experiential marketing, where over 90% of her clients come via referrals . As a founding member of SURE & CO, Malaysia's one-of-its-kind creative professional network, we have worked our way to be reckoned as a progressive & dynamic group. Drawing upon deep expertise, human understanding and global awareness, we develop products, services, and ideas that improve people’s lives all round. For SURE, our design process employs a unique collaboration with clients, through working together in every step of the engagement, we ensure the development of “experiences” that deliver the right business results. Based in Johor Bahru, with like-minded partners in Kuala Lumpur and Singapore, SURE aims to bring together the best Malaysian talent pool, both locally & overseas across various creative disciplines, to provide all our clients with just about anything your business needs. EXPERIENTIAL BRANDING • Organic Branding • Lifestyle Branding • Destination Branding EXPERIENTIAL LEARNING • Strategic Branding • Creative Problem Solving • Team Building EXPERIENTIAL MARKETING • Content Marketing • Social Marketing • Relationship Marketing