In order to create a visual identity that would promote the new Editora Biruta book collection, the same citrus green colour was applied to all the covers, building a strong identity based on colour. Each book was then illustrated with a different silhouette of an everyday object that was related to the book's content. The illustrations on the inside were also based on everyday items, forming a network of fluid lines that follow the course of each narrative.
Casa Rex is a design house with operational bases in São Paulo and London. Working on a range of global projects for consumer brands at the same time as free experimentation with ideas, the design house can't-be-boxed in the traditional "agency" or "design studio" terms. To know more, please access: http://www.casarex.com