With the primary objective of developing a promotional pack to highlight the addition of an exclusive SKYY Vodka headphone included in the pack purchase, we created a secondary pack that introduces new visual elements from the music and nightlife world that are intrinsic to the lifestyle of SKYY's consumers. We developed vibrant equalizer images that take the shape of the vodka bottle, bringing the pack to life; the headphones are shown plugged in and in use, “worn” by the SKYY Vodka Bottle, visible through the window of the pack. The modern and edgy background reinforces its positioning towards the music+nightlife visual universe, proposing a fresh new look aligned with its consumer’s lifestyle while maintaining its established visual identity’s key elements to avoid loss of brand recognition.
Casa Rex is a design house with operational bases in São Paulo and London. Working on a range of global projects for consumer brands at the same time as free experimentation with ideas, the design house can't-be-boxed in the traditional "agency" or "design studio" terms. To know more, please access: http://www.casarex.com