Huge partnered with Four Seasons Hotels and Resorts to help design its new, highly experiential global website. The new fourseasons.com offers an immersive and user-friendly experience, combined with rich global content, impactful design and social media integration. Huge was responsible for leading the visual and interactive/user experience design for the new site, with the goal of delivering an immersive and effortless experience tailored to every user. The brand’s signature service, locations and experiences are showcased through photo-rich, informative property and destination pages. Based on extensive user research, key features of fourseasons.com include: • Ease of Booking – New booking process allows for multi-destination, multi-hotel and multi-person reservations, while spa and restaurant bookings can now be made in one step for many properties. • Every Property Has a Story – “Five-Star Highlights” and “Why You’ll Love it” sections both demonstrate first-rate service and the unique stories behind the individual property, while a quick reference toolkit right on the booking page offers need-to-know information specific to each stay. • Location, Location, Location – Awe-inspiring destinations are front and center, with descriptions of amenities, itineraries and experience offerings, while painting an authentic picture of the local culture. • Available on the Go – Fully optimized for mobile devices and tablets. • Access to Reviews – Each of the 80-plus property pages features user-generated content direct from Twitter, Facebook and TripAdvisor. • Custom Personalization – After setting up a profile and indicating personal interests, related content and recommendations from Four Seasons will become available on a guest’s next visit and over time, delivering a completely personalized experience.