The museum night Amsterdam is the one night a year all museums are open for public. With 27.500 visitors it's the biggest museum night in the Netherlands. We were asked to develop their campaign for 2012. We decided to visualize three totally different characters, which are still recognizable as a family. Their common characteristic is that they possess something alienated. They indicate the diversity of the visitors, without being archetypal. The portraits were put in a theatrical frame made of elements from the N8 (organization behind the museum night) identity. The posters filled the streets of Amsterdam last october, as well as the 'peperbussen' (a typical billboard type of Amsterdam).